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(This highlights how you can be contacted. Ensure that telephone numbers and email addresses listed are operational.)

  1. Identify the Business
  2. Identify location, phone number, or where the principals can be reached.
  3. Who the plan is to be submitted to.
  4. Plan submitted by whom.


I. The Business

  1. Executive Summary
  2. Historical Background
  3. Target Market
  4. Marketing Plan
  5. Competition
  6. Manufacturing/Production Plans
  7. Management and Organization

II. Financial Data

  1. Sales Forecast
  2. Financial Projections
    1. Income Statement
    2. Cash Flow
    3. Balance Sheet
  3. Financing Requirements
  4. Supporting Documents


THE BUSINESS EXECUTIVE SUMMARY (This section should be completed after the business plan – it is a ONE page summary.)

  • Type of business
  • Location Status (startup, expansion, etc.)
  • Form of business (sole proprietorship, partnership, corporation)
  • What will the business be engaged in
  • Who will benefit and how present involvement
  • Who are its customers
  • Management team
  • Objective mission
  • Relevant licenses


Where you want your business to be the future of the business. What the business wants to become.


usually in 30 words or fewer, explaining the reason for being and the guiding principles of the business what the business is presently engaged in. What the business “DOES”.


What is important to you in business?

HISTORICAL BACKGROUND (This is an introduction to the company and the reader’s, first impression, so it should cover the following briefly and informatively.)

  1. Type of business (manufacturing)
  2. What will be manufactured?
  3. Location
  4. Status of business (startup, expansion, development etc)
  5. Form of business (sole proprietorship, partnership, corporation)
  6. Why will the business be profitable
  7. When do you plan to start the business
  8. How will the business operate (working time)
  9. Why will the business be successful (competitive edge)
  10. What is your experience in the business
  11. Was a market study done (If so, what were the major findings)
  12. Are there any managerial or technical training (If so, state the frequency and number of trainings)
  13. Who will benefit and how
  14. Agreements with suppliers and distributors

MARKET RESEARCH (It is advisable to do some market research before you begin the marketing plan.)

No matter how good your product offering, the business venture cannot succeed without effective marketing. And this begins with careful, logical research. You need to do some market research to make sure you are on the right path.

THE TARGET MARKET (Describe your customer profile and why customers will want or need your product.)

  1. Who is the market – who do you intend to sell to …. Your CUSTOMERS
  2. What is the present size of the market
  3. Are your markets growing, steady, declining
  4. Segment the target market (demographic, attitudes, behavior, geographic)
  5. What percent of the market will you have
  6. What is the market’s growth potential
  7. As the market grows, does your share decrease

MANUFACTURING/PRODUCTION PLANS (This section should describe the process involved in producing your product.)

  1. Facility size of the facility needed and plant layout sketch (if available)
  2. Production – production methods, production process, production capacity, required equipment
  3. Staffing – number of workers needed and skills required
  4. Inventory – raw materials needed, sources of supply, storage of finished goods
  5. Delivery distribution channels
  6. Quality management – plans for quality control, quality assurance, quality standards
  7. Environmental Concerns – probable factors, environmental compliance, required permits

LOCATION (Think carefully about what you want and need in a location. Does it benefit the customer?)

  1. Business address
  2. Physical features of building
  3. Lease, Own , Rent (terms and conditions of lease/rent)
  4. Identify renovations and cost
  5. What other businesses are in the area
  6. What effect does the location have on operating cost
  7. Is your location important to your customers? If yes, how?
  8. If customers come to your place of business: Is it
  9. convenient? Parking? Interior spaces? Not out of the way?
  10. Is it consistent with your image?
  11. Is it what customers want and expect?


  1. Who will manage the business on a day today basis?
  2. What experience does that person bring to the business?
  3. What special or distinctive competencies do they possess?
  4. Is there a plan for continuation of the business if this person is lost or injured?
  5. Prepare an organizational chart that shows the structure of the business operation, include job titles of management and Job description
  6. What resources are available to the business (eg. consultants, legal, accounting)

PERSONNEL (Describe the work experiences, skills, and /or knowledge that would contribute to the business. Are they available now? If not, what is required to get them?)

  1. What are the personnel needs at startup, and over a period of one to three years
  2. What skills are required?
  3. What skills are available?
  4. Employment fulltime or part time
  5. Salary or wages
  6. Fringe benefits (insurance, bonuses, etc.)
  7. Overtime




SALES FORECAST (Your targets should be realistic, achievable, and sufficient to make a profit.) The forecast should be based on the marketing strategies that you described your market research, and industry data, if available. It should include cost of goods sold, expenses, and profit month by month for one year.

  1. What do you think your sales will be over one year (cost of goods sold).
  2. What is the cost throughout that period (expenses)
  3. Estimate your expected profit


  1. Income statement – This is where you put it all together in numbers and get an idea of what it will take to make a profit and be successful. Your sales projections will come from the sales forecast and your profit projections should be accompanied by a narrative explaining the major assumptions used to estimate company income and expenses.
  2. Also show estimated projections for the first 3 to 5 years.
  3. Cash Flow Statement The point of this worksheet is to plan how much you need before startup, for preliminary expenses, operating expenses, and reserves. For each item, determine when you actually expect to receive cash (for sales) or when you will actually have to write a check (for expense items).
  4. Balance Sheet – A balance sheet shows what items of value are held by the company (assets), and what its debts are (liabilities). When liabilities are subtracted from assets, the remainder is owners’ equity.


(This section should include all the finances required to commence the business.)

  1. How will the loan be used (working capital, equipment, inventory, supplies, vehicles, Miscellaneous)
  2. What are the items to be bought (name, model)
  3. Who is the supplier (provide quotation where possible)
  4. What is the price
  5. Are there additional charges (installation, freight, service charges)
  6. How will the loan increase your profits
  7. Give a breakdown of the timing of the investments


Attach all relevant documents at the end of the business plan. Examples of, but not limited to the following;

  1. Certificate of Incorporation
  2. Business Names Registration, Trade License
  3. Environmental Clearance
  4. Relevant Permits, Licenses, and Certificates
  5. Purchase Agreements
  6. Supporting Documents
  7. Any other documents


Remember to review the business plan once all sections have been completed, especially if it will be submitted for funding to an institution. Ensure that the information is accurate.

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